About us
WHITE COFFEE is an independent clothing brand based in Aarhus, created from a need to design freely and make something worth sharing.
It started as a producer name for music, but after some time, the logo was put on clothes. We tested it out and started to sell to supporting friends and family.
We believe brand identity is not something to control, but something to create together. That’s why we work with an open branding mindset, inviting our community to influence, shape and remix what we put out.
Our visual assets are made to be reused and reinterpreted, as long as the core values are respected. WHITE COFFEE is built on community, transparency and cultural respect.
We choose clarity over hype, and consistency over scale. We believe the best ideas come from people, not from strategy decks.
